EPISODE 4: Keep Social Media Simple
Guest: Steve Dutton (Swan Song Properties)
Feel overwhelmed by social media? Steve Dutton keeps it simple—and effective. In this episode, Steve explains how being real (and using his dog as a co-star) helped him grow a loyal audience and attract business...with zero marketing fluff.
Guest: Steve Dutton (Swan Song Properties)
Feel overwhelmed by social media? Steve Dutton keeps it simple—and effective. In this episode, Steve explains how being real (and using his dog as a co-star) helped him grow a loyal audience and attract business...with zero marketing fluff.
You'll learn:
- What platforms work best for tradespeople
- Why low-effort, high-authenticity content wins
- How to film without fancy equipment or editing
- What to post when you feel stuck or awkward
Episode links:
Swan Song Properties Instagram
Swan Song Properties (Steve Dutton) Youtube
0:00 Introduction
0:45 Welcome
2:00 Meet Steve Dutton
6:10 The social platforms Steve uses
15:00 How it’s helped build his business
17:43 What got Steve to start posting
19:22 Steve’s simple filming approach
20:40 Don’t pursue perfection
23:45 Wing it
24:30 Steve’s most effective prop (his dog)
26:15 Social media success stories
28:20 The power of authenticity and being yourself
31:39 Production tips (keep it simple)
33:50 What should I post?
36:44 How to find Steve