
Metabo North America to Become Metabo HPT: Unified Brand Strengthens Global Power Tool Portfolio
BRASELTON, GA — November 17, 2025 — KOKI Group today announced that the Metabo brand in North America will transition to Metabo HPT, marking the next step in the company’s global strategy to unite its power tool brands under a single, stronger identity.
The conversion will take place in waves, beginning this month. Customers will start to see Metabo HPT-branded products, packaging, and signage appearing on store shelves now, with the full transition to be completed by mid-2026. The phased approach ensures a smooth shift for retail partners, distributors, and professional users, while maintaining uninterrupted access to tools, batteries, and parts.
“By combining the strengths of Metabo and Metabo HPT under one brand in North America we’re simplifying how we show up in the market while continuing to deliver the engineering excellence and performance professionals rely on,” said Joe Leffler, Business Unit President, North America. “Nothing changes in the quality, service, or innovation our customers expect. This is about aligning our North American brands to make it easier for customers to identify and trust the tools that work as hard as they do.”
The conversion affects only branding — product quality, service, and support remain unchanged.
Customers can expect to see updated packaging and signage at retail beginning now and continuing through mid 2026.
“Metabo and Metabo HPT have each earned reputations built on precision, durability, and performance,” Leffler added. “Unifying under one name allows us to strengthen that story — bringing the best of both engineering legacies together for the professionals who build our world.”
For more information and a list of frequently asked questions, visit www.metabo-hpt.com/metabo
About Metabo HPT
Metabo HPT builds a full line of professional-grade power tools and accessories engineered from a legacy of Japanese innovation and trusted worldwide for precision, durability, and performance. Every Metabo HPT tool is designed to help professionals push further—on the job, in their skills, and in their careers. Metabo HPT, a KOKI Group brand, makes it possible for tradespeople to take on what’s next with proven tools and unwavering support.