EPISODE 4: Keep Social Media Simple
Guest: Steve Dutton (Swan Song Properties)
Feel overwhelmed by social media? Steve Dutton keeps it simple—and effective. In this episode, Steve explains how being real (and using his dog as a co-star) helped him grow a loyal audience and attract business...with zero marketing fluff.
Guest: Steve Dutton (Swan Song Properties)
Feel overwhelmed by social media? Steve Dutton keeps it simple—and effective. In this episode, Steve explains how being real (and using his dog as a co-star) helped him grow a loyal audience and attract business...with zero marketing fluff.
You'll learn:
- What platforms work best for tradespeople
- Why low-effort, high-authenticity content wins
- How to film without fancy equipment or editing
- What to post when you feel stuck or awkward
Episode links:
Swan Song Properties Instagram
Swan Song Properties (Steve Dutton) Youtube