EPISODE 2: Be Known for Something
Guest: Vince DeFreitas (Silver Developers)
Want to stand out in a crowded market? Vince DeFreitas shares why picking one thing to be known for is a secret weapon for tradespeople looking to grow. He explains how he found his niche and how you can too—without limiting your opportunities.
Guest: Vince DeFreitas (Silver Developers)
Want to stand out in a crowded market? Vince DeFreitas shares why picking one thing to be known for is a secret weapon for tradespeople looking to grow. He explains how he found his niche and how you can too—without limiting your opportunities.
You'll learn:
- How to define your specialty
- Why being a generalist can work against you
- Ways to market your “thing” without sounding salesy
- What pitfalls to avoid when narrowing your focus
Helpful episode links:
Silver Developers website: https://silverdevelopers.com
Metabo HPT https://www.metabo-hpt.com
0:00 Introduction
0:44 Welcome
1:32 Meet Vince DeFreitas
1:56 What does “being know for something” mean
2:40 Why is this so important
3:40 How Vince figured this out
4:55 How do you decide what to be known for?
9:30 How do become known for something
12:05 Is there any downside to being known for something?
14:15 Watch-outs when doing this
16:15 Final thoughts