Careers

Email Marketing Specialist
April 09, 2021

The Metabo HPT (Koki Holdings America Ltd.) digital marketing team is looking for an exceptional Email Marketing Specialist to develop, implement and maintain daily, weekly and monthly cadence of communication to defined audiences within the brand guidelines. The Email Marketing Specialist will be responsible for building and defining audiences, curating and developing content and implementing a brand, product and promotion strategy to drive brand awareness and sales.

 

ESSENTIAL DUTIES AND RESPONSIBILITIES:

  • Turn email marketing into a key driver for the brand, using best practices in marketing automation and lead management.
  • Develop campaigns to nurture consumers from introduction through to conversion.
  • Collaborate with marketing, sales and product teams (internally and externally) to curate content.
  • Work closely with internal teams to write engaging content and create unique email designs.
  • Collaborate with managers and colleagues to create and implement test hypotheses and strategies, including customer segmentations, A/B multivariate testing.
  • Manage customer data and segment lists for maximum return while minimizing list attrition.
  • Examine and analyze current email marketing strategies and make suggestions on improvements based on analytics and deliverability trends.
  • Manage a content publishing calendar and monitor the progress of projects to successfully launch campaigns on time.
  • Create emails, landing pages and perform general program setup and maintenance in Mailchimp with plan to transition to HubSpot.
  • Manage projects to deliver the desired results in a timely manner.
  • Report on KPIs, A|B test, and optimize the strategy to drive leads and build brand awareness.

EMAIL MANAGEMENT REQUIREMENTS:

 

  • MUST have EXCELLENT writing/editing skills and an eye for writing for engagement.
  • Approaches work with an analytical, inquisitive, innovative, and growth mindset.
  • Must have a depth of experience working with the Mailchimp and Hubspot.
  • Experience seeing email marketing campaigns from concept to execution.
  • Hands-on experience with HTML.
  • Deep experience in marketing automation processes including lead management, campaign management.
  • Must demonstrate the ability to complete multiple tasks accurately, while consistently meeting deadlines, effectively and efficiently Metrics-driven individual.
  • Strong project management and organizational skills.
  • Ability to work effectively in fast paced environment.
  • Positive, upbeat, can-do, professional, and responsible attitude, independent and self-directed yet also team oriented.
  • Have a solid understanding and interest in modern email design and trends, and always looking to be one step ahead of the curve.

 

EDUCATION and/or EXPERIENCE:

 

  • College Degree in one of these fields: Marketing, Communications or Related Digital Field of Study.
  • Minimum 2 years of experience in email management with a focus on email automation.
  • Must have 2 years of experience working with Mailchimp and Hubspot (or equivalent automation platform).
  • Experience with Google Analytics (preferred).
  • Must know basic HTML/CSS and be tech savvy and knowledgeable about latest online trends/tools.
  • Experienced following a web interface style guide.
  • MUST be creative and constantly coming up with ideas to engage with our customers, create brand awareness, and grow the business.

 

COMPUTER SKILLS:

 

  • Advance PC knowledge
  • Advanced knowledge of word processing and spreadsheet software
  • Basic website coding knowledge (CSS, HTML, Javascript)
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PHYSICAL DEMANDS AND WORK ENVIRONMENT:

KHA conforms with the American Disabilities Act (ADA).

The work environment is consistent with normal office conditions.



2021